Disclosures | Call The Local

Call The Local believes in transparency. This page explains how our Site operates, how we generate revenue, and how content is created.

Call The Local is a publication of Vyze Media.

AI-Assisted Content

Some articles, home improvement guides, and informational content on this Site are created with the assistance of artificial intelligence tools. Our process:

Source identification: We gather public materials such as manufacturer documentation, government resources, business websites, and named reference material when available.
AI drafting: AI tools help organize and draft article content from those materials.
Publication review: Articles may be edited before publication for clarity, tone, and formatting.
Reader verification: Readers should still confirm time-sensitive pricing, code, and licensing details with primary sources and the business they hire.

AI tools are used solely for content creation. They do not have access to user personal data and are not used in decisions about lead routing or directory rankings.

Advertising

This Site may display advertisements. Any advertisement placement is clearly labeled with the word "Advertisement" to distinguish paid promotional content from editorial content.

Advertising and referral revenue help support the operation of this Site. The presence of advertisements does not influence our editorial coverage, article topics, or the information presented in our guides and content.

We do not use targeted or behavioral advertising. Ad placements are contextual (based on the page topic) rather than based on individual user tracking.

Featured and Sponsored Listings

Our contractor directory includes both free and paid listings.

Free Listings

The majority of listings in our directory are free. Businesses are listed based on publicly available information and may be updated through our claiming process.

Paid Listings (Featured / Sponsored)

Some businesses pay for enhanced visibility in our directory. These paid listings are always clearly labeled with one of the following designations:

"Sponsored" — The business has paid for placement in this position
"Featured" — The business has purchased a featured listing tier
"Paid Placement" — The listing position is a paid promotion

Paid listings appear at the top of relevant directory pages and may include enhanced profile features. Paid status does not affect:

Editorial content or articles about any home improvement topic
Ratings or review data sourced from third parties
The content of informational guides

Paid listings are a form of advertising. Businesses that purchase listings are solely responsible for the accuracy of the information they provide.

Lead Generation

Call The Local operates as a lead generation service. Here is how it works:

You submit a form. When you fill out a quote request on our Site, you provide your contact information and details about your home service project.
You provide consent. Before your information is shared, you must affirmatively check a consent box. The consent language tells you exactly how many home service contractors may receive your information and how they may contact you. The checkbox is never pre-checked.
We share your information. With your consent, we connect you with up to four (4) participating home service businesses. These providers are matched based on your location, service type, and campaign availability.
Contractors may contact you. Matched service providers may contact you by phone, email, or text message about your project.
We receive compensation. We may receive a fee from service providers for connecting them with potential customers. This is how we fund the operation of this Site.

What This Means for You

We are not a contractor or service provider. We connect consumers with professionals. We do not perform any home services ourselves.
No obligation. Submitting a form does not obligate you to hire anyone or purchase any service.
You can opt out. You may revoke your consent at any time by emailing privacy@callthelocal.com.
Your data is protected. Your personal information is encrypted and handled in accordance with our Privacy Policy.

Call The Local does not guarantee the quality, timeliness, or outcome of any work performed by service providers you connect with through this service. Always verify licensing, insurance, and references before hiring. Get everything in writing before work begins.

Editorial Independence

Our editorial content (articles, guides, and informational resources) is produced independently from our advertising and lead generation operations.

Advertisers and featured listing clients do not review, approve, or influence article content before publication.
We do not publish sponsored articles or "advertorials" without clear disclosure.
Article topics are selected based on consumer interest and public importance, not advertiser preference.

If you believe any content on this Site is inaccurate, misleading, or improperly disclosed, please contact us at privacy@callthelocal.com.

Contact Us

Questions about our disclosure practices:

Call The Local
Operated by Vyze Media
Email: privacy@callthelocal.com